Solopreneurs: How to Build Your Business During the Holidays

Ready to make the holidays a boon for your business? According to Forbes, 5.5 million new businesses started in 2023. And solopreneur businesses grew from 76 percent in 1997 to 84 percent in 2020. The outlook is bright for solopreneurs.

This means more opportunities and challenges. Greater networking possibilities, but stiffer competition. If you’re not strategic about your business, more competitors are ready to access your market share.

Your Holiday Success Plan

The holidays are a vital time to advance your business—if you’re strategic. So be ready with a plan to take full advantage of the holiday shopping season.

1. Whether a product or service, tell your clients (customers) and prospects how convenient and enjoyable you make holiday shopping. For example, as a professional photo and legacy manager and a FOREVER® Ambassador, I tell people why photo organization and preservation, as well as “works of heart” using photos, make great gifts. Have you done that yet? Reach out now—before December rolls around.

   
   

2. As you assemble your own gift list, prioritize buying from your small business network. They’ll reciprocate. Supporting each other’s businesses is what solopreneurship is all about. It’s part of networking. That’s how we succeed.

   
   

3. Patronize your own business to the fullest extent. Gifts can be marketing tools. Buy wisely. For example, if you’re in the photo preservation business, giving “works of heart” photo gifts not only ensure a great product, but also markets your business. Plus, astute Ambassadors eagle-eye FOREVER® promotions. If you buy then, even the cheaper rivals seldom match FOREVER®’s prices.

   
   

4. On the other hand, if you’re marketing your business, but giving competitor products, you’re advertising for them. Do you really want to do that? Remember your strategy: market your business at every opportunity.

   
   

5. November 30th is Small Business Saturday. Seize the day to help people find the perfect gift—from your business. Don’t miss out.

This holiday season, market your products. Clients and prospects benefit—and so do you. After all, that’s why we’re solopreneurs, right?

Are you a solopreneur needing help? My 28 years as a successful small business owner means I’ve got the experience and expertise to help you succeed. Contact me today.