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Improve your Business—and Life—with a PEER Partner

How often does your idea or plan die on the vine? A PEER partner—a colleague you know and trust—provides the accountability we need to succeed. And it won’t cost a dime.

There are many reasons plans fail, but accountability is often overlooked. The good news is this is easy to resolve with a PEER partner. The better news is you’ll gain support and the birds-eye view you can’t see—for free. Best of all, I know it works, because I developed the PEER concept in 1998 and still use it today.

The American Society of Training and Development Says

“People are 65 percent likely to meet a goal after committing to another person. Their chances of success increase to 95 percent when they build in ongoing meetings with their partners to check in on their progress.” (

PEER: Personal, Evolving and Encouraging Resource

I developed the PEER partner concept in 1998 while president of Skyway Business and Professional Women. To assist new members, I suggested PEER partners. We matched a current member with a new one. The existing member ensured the “newbie” felt welcome and learned ways their membership helps them. As a result, new members thrived.

Choosing a PEER

My PEER partners are industry colleagues, but your PEER can be outside your industry. Find a partner who will question you and hold you to your goals. Seek someone who is:

  • Honest: They share the good and bad they see in you or your organization.

  • Supportive: They support you through good and tough times.

  • Objective: They share insights a close friend might not share with you.

  • Curious: They always want to learn more to better understand you and your business.

  • Proud: Their confidence ensures they’re honest with you.

  • Humble: Their humility ensures they focus on you—not themselves.

Once you have identified a PEER, propose a partnership that requires the same of you. You now have that birds-eye view, and so does your PEER partner. Some meet weekly, others monthly, but ongoing meetings are critical to success.

PEER Partner or Business Coach?

I have a PEER partner and a business coach. They’re two different relationships. Coaches tend to focus on vision: Am I doing the right things? My PEER partner typically monitors details—Am I doing things right? Together, they’re keys to my success. How about yours?

Why not try it? More accountability is a great thing, and you’ll love the support. Should you also want a business coach—contact me. I’m eager to help you succeed.



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